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- The #1 Reason Cold Emails Fail (It’s Not What You Think)
The #1 Reason Cold Emails Fail (It’s Not What You Think)
Let me guess…
You’ve spent hours perfecting your cold email, researched your prospect, crafted a great hook, and written a message you know will resonate.
You hit send.
And then… silence.
It’s not that your offer missed the mark.
It’s that your email never had a chance, because it went straight to the spam folder.
Why Even “Good” Emails Land in Spam
Every day, inbox providers like Gmail and Outlook are getting stricter.
Even authentic, personalized outreach can be flagged if:
Your domain reputation is weak
Your template contains hidden spam triggers
You’ve never tested your inbox placement before sending
And here’s the thing, if your email isn’t delivered, nothing else matters.
How We Fix This at OnePgr
At OnePgr, we don’t leave deliverability to chance.
Before a single email is sent for a client, we run a full deliverability check:
Inbox placement testing across major providers
Content analysis to remove spam triggers
Domain health checks using multiple industry tools
Proactive fixes before campaign launch
We make sure your emails aren’t just sent, they're seen.
The Difference It Makes
When your emails actually reach the inbox:
✅ Open rates go up
✅ Response rates improve
✅ Conversations (and deals) happen faster
Our clients don’t measure success by how many emails they send.
They measure it by the number of meaningful responses they get and it all starts with deliverability.
My Advice
Before your next campaign, take 5 minutes to check your email deliverability.
It’s the easiest way to protect your outreach from disappearing into spam.
If you’d like to see exactly how we do it at OnePgr, I’m happy to walk you through our process.
Book here: Calendly.com/rajiv
To more conversations that count,
Rajiv Saxena
CEO, OnePgr