Why Your Emails Aren’t Reaching Inboxes (And How to Fix It) (1)

i was on a call last week with a client who had been struggling for months. Their team was crafting thoughtful subject lines, writing engaging copy, and designing beautiful templates… but their emails kept landing in spam.

Sound familiar?

The truth is, I see this all the time. Even the best marketing teams face this invisible wall: poor email deliverability. Without fixing it, all the effort you put into copy, design, and automation goes to waste.

Here are a few lessons I’ve learned from helping teams get their emails back in the inbox:

1. Message–Audience Fit matters more than you think. When subscribers actually want your emails, Internet Service Providers (ISPs) notice. Engagement is the strongest signal.

2. Bad data is poison. One client had thousands of inactive addresses dating back years. After we cleaned their list, their open rates doubled within weeks.

3. Segmentation wins every time. Instead of blasting the whole list, we broke it into smaller, meaningful groups. The result? More clicks, better deliverability, and actual conversations.

4. Authentication is your passport. SPF, DKIM, and DMARC may sound technical, but they’re essential. Without them, your emails are practically asking to be filtered out.

Here’s the big takeaway: deliverability is the foundation of email marketing. Without it, everything else is just noise.

If you’re seeing your emails land in spam, let’s talk. I’ve worked with teams who turned things around in just a few weeks.

👉 Book a quick call with me here: Calendly.com/rajiv

Let’s make sure your emails land where they belong in the inbox.

Best,
Rajiv Saxena CEO, OnePgr